Rebranding data nation for a Stronger, More Cohesive Brand Presence
Client
data nation
Year
2024
A complete rebrand for data nation focused on creating a clear, modern, and recognisable visual identity. The project included the development of a new logo and a flexible brand system that could work consistently across digital touchpoints, printed materials, social media, and client gifts.
The new identity was designed to reflect a forward thinking, creative, and technology driven approach while remaining professional and adaptable. From the core logo to packaging and everyday brand materials, every element was created to make the brand feel connected, polished, and memorable.
Scope of Work
To demonstrate the new data nation identity in real world applications, I created visual mockups showing how the brand works across both physical and digital advertising touchpoints.
The first image presents the data nation logo as a three dimensional illuminated sign in a modern architectural setting. The second shows the brand applied to a bus stop advertising campaign, using a vibrant green background, bold typography, and colourful abstract forms to create a strong visual presence in a public space.
Together, the images show how the rebrand translates into high impact environments while maintaining a consistent, recognisable, and contemporary brand language.
Digital Brand Application
The data nation brand identity was applied to a live dashboard used to visualise key business and performance data. The interface demonstrates how the visual system carries across functional digital products while remaining clear, structured, and recognisable.
Using the brand’s colour palette, typography, logo, and visual language, the dashboard creates a consistent experience across analytics, reporting, PDFs, and other internal or client facing materials. The values shown in this portfolio visual are anonymised example data, while the dashboard itself is a real product.
